7 Best Email Marketing Automation Platforms

Email marketing automation has been hailed as the ultimate solution for remaining relevant. It appears to be effective. Email marketing automation platforms users generate twice as many leads as those who do not.

For a long time, however, automation was limited to large corporations. Email marketing automation platform solutions were prohibitively expensive, and smaller and medium-sized businesses were not able to reap it's benefits.

But things appear to be different now.

Several low-cost, cloud-based providers have recently entered the market, offering features that go far beyond the typical autoresponder.

Many people in the market are looking for an email marketing automation software that is both consumer friendly and cost effective.

In this article, we'll look at how email marketing automation platforms can help a company. 

What Is Email Marketing Automation:

The process of creating a series of automated emails that are prompted by subscriber actions and sent automatically is referred to as email marketing automation. The best thing about automated email campaigns is that they enable you to increase ROI without even actually attempting. All you have to do is set up the email marketing automation, and it will do all of the hard work for you 'automatically.

7 Best Email Marketing Automation Platforms:

1. Active Campaign:

Active Campaign is now used by over 60,000 organizations of all sizes. Active Campaign is an email marketing automation software that lets you send drip emails to subscribers to enhance interaction, demographics, history, and more.

Active Campaign is a CRM and marketing automation software that may be used together. Email deliverability, price, client support, and integrations will all appeal to you with this email marketing automation software.

Pros:

• Customer service is outstanding.
• Flexible and adaptable
• Optional extras

Cons:

• The learning curve is somewhat steep.
• Certain users have complained that there are some bugs.
• The forms feature is insufficient and not enough editable.

Pricing:

The cheapest plan is $9 per month with an annual payment of $500 contacts. The Enterprise plan, which costs $229 per month, is the most expensive.

2. Hubspot:

Hubspot is one of the most popular email marketing automation platforms, with 48,000 small businesses using it. It gives you the tools you need to run successful email marketing campaigns such as landing page builder, platform with all-in-one CRM, email marketing automation.

HubSpot's analytics are probably its most helpful feature. Conversions can be tracked for your email campaigns. What about the price, though?

In the first place, it's quite reasonable, costing around $50 per month. Pricing, on the other hand, might soon become unmanageable. If you want to add supplementary services and develop your email list, you might have to pay $2,000 each month on an annual basis. As a result, you should proceed with caution.

Pros:

• The ability to tailor a user's experience based on their actions.
• User interface is fantastic.

Cons:

• For most startups, prices are too high.
• Pricing is not in accordance with HIPAA.

Pricing:

HubSpot Marketing Hub offers a $50 monthly beginning plan.

3. Constant Contact:

Allow Constant Contact to assist you in sending strong emails with unique designs as an effective email marketing automation software. It's also easy to operate. You can create Facebook fan promos, coupons, and deals with Let Constant Contact.

It, like the other email marketing automation platform on the market, features an autoresponder. The affordable cost of this email marketing automation software is one of its most tempting features.

Pros:

•  It provides a detailed view of the demographics of email recipients.
• The user interface is basic and easy to use, and the customer support is excellent.

Cons: 

• Constant Contact's branding appears at the bottom of the emails.
• Email templates tend to distort depending on the platform used by recipients.
• The email builder has a restricted number of design options.

Pricing:

Pricing is determined by the number of contacts and begins at $20 per month.

4. Drip:

Drip, an email drip campaign software program, has a simple and user-friendly design. You can use email gathering technology, drag-and-drop tools, and pre-made themes in your emails.

This email marketing program is great for e-commerce businesses. It has cost-effective price for simple email marketing automation! If you have 100 or more contacts, for example, you should pay $49 each month. You can use this tool to automate the drip email procedure.

Pros:

• Easily manages large volumes of data.
• The UI is user-friendly, and there is a dark option available.
• Ability to create responsive HTML email templates that are one-of-a-kind.

Cons:

• Customer service is inefficient.
• The analytics and reporting are average.
• It is not feasible to re-edit workflows.

Pricing:

Prices start at $19 per month for 1,500 contacts.

5. Sendloop:

Sendloop is undoubtedly one of the greatest email marketing automation software on the market. It has a simple interface that does not necessitate the use of IT. As a result, you can personalize your emails using a simple drag-and-drop email builder. It provides over 80 free email templates, each with its own set of features.

You can improve a drip campaign by focusing on the right people. You can use Sendloop to track your customers' movements on your website. You can run highly effective email marketing campaigns with the help of this email automation software.

Pros:

• The drag-and-drop function
• Provides a WYSIWYG email editor, allowing you to edit quickly and easily.
• Report on Track Analysis
• Excellent technical assistance

Cons:

• It is a little pricey because it charges for subscribers rather than plans.
• The user interface is overly simplistic.
• There are no mobile-optimized emails.

Pricing:

The cost of the service is determined by the number of subscribers. Their website allows you to estimate the cost of your service. For 500 subscribers, the minimum monthly cost is $9.

6. Customer.io:

Customer.io has an easy-to-use interface and is one of the best email marketing automation platform options available. Your messages can be easily customized. You can also send personalized messages to your customers and integrate it with your mobile app or website to provide real-time statistics.

It has extra features such as conversations in context, conversion tracking, A/B testing, and customer demographics

It is free to distribute 400 monthly email credits to 200 people. The payment, however, rises in accordance with your progress.

Pros: 

• Reasonable pricing
• The setup is straightforward.
• Managing users, events, and attributes is simple.

Cons:

• The inability to export data is a disadvantage.
• Reports lack insights into deeper analytics.
• Even for a seasoned user, the learning curve is steep.

Pricing:

Pricing for up to 12,000 profiles starts at $150 per month.

7. GetResponse :

GetResponse is a leading email service provider (ESP) and email marketing automation software provider.

Despite the fact that it did not initially specify marketing automation capabilities, it did include some useful features such as an autoresponder and much more. In this case, you can create workflows using its simple drag-and-drop interface.

Pros:

•  It's pretty easy to use.
• Quick-access interface
• They offer email marketing as well as the creation of landing pages.
• It provides good value for money when compared to its competitors.

Cons: 

• Some users complained that their messages were being forwarded to spam folders.
• Problem with importing contacts Integration with other apps is limited.

Pricing:

The price for 1,000 subscribers starts at $15 per month. The payment, on the other hand, increases in accordance with your progress.

Conclusion:

We talked about the top 7 email marketing automation platforms that will make your company's marketing easier. It's incredible what modern email marketing software can accomplish. The amount of information that can be gathered and used for marketing purposes is staggering. It is, however, necessary to make the best possible use of the information. Based on your needs and budget, you should select the best one from those mentioned in this article.